7 tools of compositions:
Hierarchy: Organizings things from most impotant to least important.
Focal point: The strongest, most compelling element in a design.
Eye path: A strong composition can guide the viewer's eye through design.
Proportion: Size of elements in proportion to one another. Relative amount of space devoted to items. e.g. written vs. image.
Visual weight: The lightness and darkness to a hue
Type as a visual element:
Alignment (grid): A way to align things up , using a grid.
^ design with intention
Use these tools to guide the audience's eye
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